The most effective shopper activations utilise a range of promotional mechanics. PromoNow™ effortlessly handles limitless combinations of prize mechanics, and crucially satisfies regulatory independence rules.
Popular configurations include instant winning moments for top tier prizes, with weekly prize draws, everyone gets coupon, and a final wrap-up / mop-up draw to cover any sell-through period.
The best promotions offer both. Instant wins grab consumer attention. Add in a creative teaser reveal animation for a sense of excitement. But it's important to remember your losers, and this is where a secondary mechanic, such as a prize draw, maintains consumer positivity - "you didn't win this time, try again tomorrow ... You've a bonus entry into this week's prize draw".
Best practise instant wins use winning moment algorithms to independently and securely distribute prizes, without being linked to any unique code (URN) on-pack. The URN just provides a validation method.
To offer the broadest possible engagement, use a mechanic that does not rely on chance, and offers something for everyone.
MONP (Money-off next purchase)
PromoNow offer integration with most of the major money-off coupon distributors.
Love me or I'm Free (aka Money Back Guarantee)
Proven to help your pack stand out on shelf and to acquire new customers. Claims are made, proof of purchase validated and promo payouts are made direct to consumer.