Insights.

The IPM Awards for 2026 are approaching! Keep an eye on this page as we update you on the latest IPM Award Winners 2026 announcement updates.

A review of Waitrose: insights on promotional materials retailer changes

A review of the promotions seen in Co-op, insights on brand promotions and promotional materials

A review of the promotions seen in ASDA, insights on brand promotions and promotional materials

A review of the promotions seen in Tesco, insights on brand promotions and promotional materials

The IPM winners for 2025 are being announced! Keep an eye on this page as we update you on the latest IPM Award Winners 2025 announcement updates.

A review of the promotions seen in Sainsbury’s, insights on brand promotions and promotional materials

What are gift with purchase promotions, and why should brands integrate? Understanding what makes gift with purchase promotions impactful

A review of the promotions seen in Morrisons, insights on brand promotions and promotional materials

A review of the promotions seen in Waitrose, insights on brand promotions and promotional materials

What are cashback promotions and why should brands integrate? Understanding what makes cashback promotions impactful

A review of the promotions seen in Co-Op, insights on brand promotions and promotional materials

What are instant wins and why brands should integrate? Understanding what makes an instant win promotion impactful

Looking at what on-pack promotions are and can do for a brand as a shopper activation technique

Using always-on as a concept in brand promotions to improve engagement and visibility

What is PromoProtect and how does it protect brand promotions from fraudulent entries and bad actors?

A review of the promotions seen in ASDA, insights on brand promotions and promotional materials

Frequent issues with promotions and how to troubleshoot them

A review of the promotions seen in Tesco, insights on brand promotions and promotional materials

Understand different types of partnerships and what makes them successful

Discerning the use and impact of gamification in prize promotions

A review of the promotions seen in Sainsbury’s, insights on brand promotions and promotional materials

Insights and stats on promotions in 2024 gathered from almost 350 promotions

Explore different activations to use to engage shoppers during the festive season

A review of the promotions seen in Morrisons, insights on brand promotions and promotional materials

Different methods of providing proof of purchase and using purchase validation in promotions to improve traffic

A review of the promotions seen in Waitrose, insights on brand promotions and promotional materials

The IPM winners for 2024 have been announced and what do the winners tell us about brand promotions as a whole?

Significant terms & conditions from the ASA and how to apply it in your brand's promotions

A review of the promotions seen in Asda, insights on brand promotions and promotional materials

How can brands make the most of the Olympics and why is it so important for brands?

A review of the promotions seen in Tesco, insights on brand promotions and promotional materials

What is FMCG? What is CPG? Most of all, why are they important and how do brands in those sectors market? We explain it all and give some predictions for what’s to come.

A review of the promotions seen in Morrisons, insights on brand promotions and promotional materials

With so many prize ideas, win mechanics and routes that brands can take, planning a promotion can be daunting, but it doesn’t have to be with this guide.

A review of the promotions seen in Morrisons, insights on brand promotions and promotional materials

What makes promotional microsites an addition worth adding? And how does turning it into an always-on microsite make it even more worthwhile?

A review of the promotions seen in 3 Co-op stores, insights on brand promotions and promotional materials

A review of the promotions seen in Waitrose stores, insights on brand promotions and promotional materials

Explore how brands can use connected packaging to improve shopper engagement with other channels and activations like promotional microsites

Unleashing the Power of Love: 10 Valentine's Day Shopper Activation Ideas for Brands, Retailers, and FMCG Companies

A review of the promotions seen in Tesco stores, insights on brand promotions and promotional materials

A review of the promotions seen in ASDA stores, and the latest shopper marketing tactics used by brands to incentivise shoppers to take part in activations.

Delving into the strategies for shopper activations and how PromoNow can help redefine how brands approach it.

A retrospective into December 2023, the promotions, and some insights to learn from.

Selecting the right promotional partner is vital, but what are the considerations that we need to go through when choosing a brand and shopper activation partner?

2023 has been an exciting year, but what do the trends in 2023 tell us about what we can expect for promotions in 2024?

Brands have been quick to use AR in their promotions this past year... but what's the big deal? Is it a fad or here to stay?

The ASA is the UK's main regulatory body for ads, but how do you file a complaint? (Among other things.)

What are the more private and secure alternatives to using thrid-party cookies and can running a promotion help?

Here's what we found from Co-Op's July 2023 promotional offerings and what they told us about the current trends in promotions.