Promotional materials in-store
Digital screens
Point-of-sale displays
Aisle fins and shelf stoppers
Shelf-wobblers
Free-standing display unit
Brand shelf-takeovers
Brand promotions at Sainsbury’s
Soft drinks
Vita Coco
Lipton
Capri-Sun
Vimto
Alcohol
Peroni
Kopparberg
Monkey Shoulder
Cornish Orchards
Asahi
McGuigan
Savoury snacks
Kettle
McCoys
Confectionary
M&Ms
Pitch
Oreo
Cadbury
Misc.
Philadelphia
Staedtler
Batchelors
Purina Gourmet
Free
Nestlé Cereals
Odysea
Nectar exclusive promotions
Seen Before
Digital screens have been implemented across several supermarkets, including Sainsbury’s. According to Retail Adverts, “Advertising on Sainsbury's supermarket screens typically costs between £800 and £1,000. This is per screen per two weeks.” In the particular store our Insights team visited, there were 2 screens installed in the endcap area of the aisles, featuring various ads and promotional messaging as seen above.
We’ll likely see more digital screens installed and integrated in stores, used as a way for retailers to feature several brands without compromising as much in-store space as traditional point-of-sale displays. Retailers may even begin to implement digital screens mid-aisle and in smaller sizes to be more space-efficient.
It’s an exciting route for POS materials to take and opens many more possibilities for shopper marketing. With more venues for digital engagement in store, the shopper experience can be made interactive during campaigns for a memorable experience.
Around the store, there was a variety of point-of-sale (POS) materials to highlight brands and draw attention to certain parts of the store, including:
Used both in conjunction with and without other display materials – featuring various brand messaging from generic and seasonal to promotional. Aisle fins are one of the primary ways Sainsbury's promotes Nectar card promotions, typically signposted next to the relevant product that shoppers need to purchase with their Nectar card to enter the promotion.
At Sainsbury’s, a notable use of aisle fins was found in the soft drinks aisle, where several aisle fins combined with overhead signs and branded shelf backings for a Coca-Cola brand takeover.
Working similarly to aisle fins, Sainsbury’s employs these shelf wobblers across its stores to highlight certain shelves and products, changes to products, and to draw attention to specific price offers and in-store promotions.
Seen widely in stores, FSDUs are another way Sainsbury’s displays branded products, in addition to including some promotional messaging across the materials to promote “Nectar Prices” on certain products and bring more attention to off-pack promotions. These displays are often strategically placed near and to the side of the end cap, where there is often ample space, receiving more attention from shoppers as the end cap tends to see higher foot traffic.
To highlight certain brands in an aisle and to compete with products in the same category, many brands in Sainsbury’s use takeovers to stand out on the shelf.
Sainsbury’s made use of aisle fins and shelf stoppers to draw attention to specific areas of the aisle and had dedicated brand takeovers that highlighted one or two brands with shelf space and overhead signage. Brand takeovers were often also paired with aisle fins and floor decals to further draw attention to the area.
Partnering with British athlete and Olympic sprinter (4 × 100 m relay), Zharnel Hughes, Vita Coco has launched a free-to-enter off-pack promotion, offering entrants the chance to “Win A Trip To Jamaica to Train with Zharnel Hughes”.
The promotion utilises an open winning moment mechanic, meaning that entrants will find out immediately if they’ve won or not. With the instant win being ‘open’, if there are no entries during the winning moment, the prizes that have not been won will roll over to the next winning moment when it begins, which means in one winning moment, there can be potentially several winners.
Since the promotion is off-pack, Vita Coco has point-of-sale material displayed in stores that advertises this particular partnership, including a free-standing display unit and aisle fin to highlight the product and promotion in the regular and refrigerated sections of the store.
Promotional displays lead shoppers to the microsite prizes.vitacoco.co.uk, where there is an animation and an interactive spin-to-win gamification for a more engaging and memorable experience for entrants.
Lipton’s “Summer Feeling” promotion is one of the instant win (open winning moments) promotions on PepsiCo’s always-on microsite, joy-pepsico.eu/en-gb, which is a hub of promotions from the brands under the PepsiCo company. The promotion uses open winning moments, with prizes not won rolling over to the next moment.
With it being an off-pack promotion, shoppers' in-store awareness is via POS displays, such as FSDUs.
Whilst the terms of this promotion state that a purchase is required, there is no immediate purchase verification for the Lipton promotion after signing up for or logging into a Joy by PepsiCo account. The terms state that “Entrants must retain their receipt as proof of purchase showing date of purchase during the promotional period and before the date of entry. The Promoter will request evidence of this before awarding any prizes.”
However, this does not seem to be the case for the lowest-tier prize (“£1 Money off your next purchase of Lipton Ice Tea”), which we had won during our research. In the claim process, an email was sent that provided a link to claim, where entrants can enter their email and be taken to a page to print the coupon off.
Whilst enforcing and checking for proof of purchase post-entry is a common verification method, it opens the promotions to more fraudulent entries. When it comes to verifying purchases, brands should be particularly cautious when administering instant wins – even if it’s not a sure-fire way to confirm purchase. To dissuade fraudulent entries, a barcode or batch code field can be included in the entry form. This reduces the need for manual verification, especially when there are a large number of prizes being given away.
Another off-pack promotion we found was Capri-Sun’s “Festival Win” promotion, which was offering vouchers for Ticketmaster and Capri-Sun merchandise as prizes. As it’s off-pack, the promotion was signposted in-store through an FSDU in the soft drinks aisle. The display directs shoppers to their microsite at caprisunfestivalwin.co.uk.
The promotion itself uses both an instant win mechanic with open winning moments and prizes that roll over, alongside a prize draw for the ‘wrap-up’ portion of the promotion. This, like the Lipton promotion, requires purchase, which is verified post-entry. If a prize is won, prospective winners will receive an email asking them to confirm their win, which also includes uploading a photo of their receipt as proof of purchase to verify their entry.
Money-back promotions are a great way to encourage shoppers to try out new products they haven’t bought before, without worrying whether or not they will like them. Money-back promotions instil more purchasing confidence in a shopper, potentially improving sales.
Vimto takes the concept and adds a playful twist to their money-back campaign. It’s bold, and it’s challenging, encouraging shoppers to claim their money back with the copy “Go on… we dare you to deny its tastiness” on their promotional display materials, including floor decals and aisle fins in-store.
The promotion is an on-pack promotion, spanning across a range of Vimto’s products and flavours. This promotion uses receipt validation as proof of purchase, processing refund requests with PayPal. All shoppers are directed to the microsite vimtolovethetaste.co.uk to make a money-back claim.
This promotion by Peroni was spotted in-store, advertised on an FSDU in-store as a purchase necessary promotion done in partnership with Secret Escapes. Promotional materials direct shoppers to the microsite peronicompetitions.com/summer.
A valid purchase of Peroni to participate in the promotion is needed – this could be either a participating pack from a retailer, like Sainsbury’s, or at a pub, as both a photo of a receipt or a picture of a pint served at a pub qualifies as proof of purchase – this promotion uses receipt robotics and likely also has a manual review later on in the process.
Rather than chance-based promotional mechanics, this promotion by Peroni could be categorised more as a ‘competition’ than a promotion, with its skill-based gamification that determines prize winners. Leaderboard results in the promotion will determine the prize winners, ranging from headline holiday prizes to travel accessories, and leaderboarders upwards from 121st place.
The gamification itself is a simple ‘drop-the-pin’ game. Participants have to place a pin on Rome, and the leaderboard rankings are determined by both accuracy and speed.
In partnership with Jet2Holiday, Kopparberg has created an on-pack promotion, using unique 8-digit codes as its initial form of proof of purchase. Although no promotionally related POS material was spotted in the store our insights team visited, the on-pack promotion is a key part of the promotional journey, leading shoppers to their microsite at kopparbergwin.co.uk.
Whilst the promotional microsite is not fully responsive, it has been built to be accessed and used on mobile devices and is still fully functional on laptops and widescreen devices.
When we initially reviewed the website, we noticed that there were a few examples of placeholder copy in the terms and conditions. We notified the brand about this, and it has since been amended.
![Two side-by-side screenshots of the terms & conditions on Kopparberg's promotion. "[TBC]" & "[URL TBC]" are highlighted](https://cdn.prod.website-files.com/64847340ba675895412f4645/68c199a55fd7fe690a9ca700_5c9017c6.png)
Monkey Shoulder is offering a free whisky glass alongside the purchase of a bottle of their Monkey Shoulder whisky. Although there were no complimentary glasses available when our insight team visited the store, there were several point-of-sale display materials, including aisle fins and backboard displays beside where bottles of Money Shoulders were displayed. The glasses being offered as a gift were presumably stocked beside the bottles.
According to previous forum posts, it’s likely that this gift-with-purchase promotion had been previously offered by Monkey Shoulder. However, details in the forum post seen on Reddit were only visible after confirming age through a verification method implemented to comply with the UK’s Online Safety Act – this legislation will likely change the way consumers and shoppers engage and discuss promotions online, especially when it comes to alcohol brands. We’ll likely see some changes in ‘comping’ communities going forward and perhaps how age-gating works in promotions.
Available at their microsite, enter.cornishorchards.co.uk, this is an on-pack promotion from the brand, supported through an in-store free-standing display unit to highlight the promotion. The on-pack designs themselves are quite subtle and can be easily missed, so the additional in-store displays as support are a great way to improve visibility to shoppers.
A purchase is necessary for entry into this promotion and is verified through receipt validation in-store and at pubs via a picture of a purchased pint. Photos taken in pubs by shoppers also have a chance to be featured on Cornish Orchards’ social media and other channels as UGC (user-generated content).
Included in the promotional process is a game that entrants have to play – catching falling ‘good ingredients’ in the basket, which can slide side to side. This is part of their instant win promotion, with an open winning moment mechanic and prize roll-overs, which improves the odds of all prizes being won and given away.
In celebration of and in partnership with the Women’s Rugby World Cup, Asahi has launched an on-pack promotion in stores and at pubs with promotional materials directing customers to their promotional website at uk.asahisuperdry.com/wrwc-game/gb.
The promotion uses an open winning moments mechanic and a (UK only) mop-up draw, whilst ROI entrants use a leaderboard to determine winners with a rugby gamification (available in both the UK & ROI).
The gamification itself is a 2D ‘free-run’ game. The participants try to avoid obstacles and other players as their game character runs down a rugby field. The game is simple in concept but can be quite tricky, making for an addictive experience.
This on-pack promotion by the Australian wine brand McGuigan is a purchase-necessary promotion that uses a prize draw promotional mechanic and gamification to be more interactive and memorable. The on-pack promotion features a minimal label around the neck of the bottle, containing key terms and a QR code for shoppers to scan.
This promotion uses existing games, offering the participant a choice between Sudoku and “Word Riddle” as part of entry into the promotion on their microsite at mcguiganwines-pourandplay.co.uk. Winners are chosen via monthly prize draws. Whilst there is no immediate proof of purchase required, the promotion requires that the receipt be kept for purchase validation.
As the official crisp supplier for the Women’s England Rugby World Cup 2025, Kettle Chips is running a brand partnership promotion with an on-pack design that directs shoppers to their microsite at summerwithkettle.com.
The immediate proof of purchase required by entrants is the barcode on-pack, but the terms enforce that a receipt as well as a product photo is still required, likely verified later on through manual review for winning entrants.
This promotion uses a prize draw format, with daily draws and a total of 98 cash prizes of £200 available to win.
In the promotion terms & conditions, at the top, added as a note, it reads, “*This is an amended version of the promotion long terms and conditions so that they are consistent with the short terms and conditions on pack - see new clause added at clause 5.5”. Doing so is a great way to remain transparent and honest with participants, keeping the audience updated on changes. While changes to the terms & conditions are not desirable, changing them for consistency or other necessary reasons is sometimes essential; for example, in this scenario, the official terms were changed to be consistent with the on-pack short terms.
With McCoy's being an official partner of the NFL in the UK and Ireland, the crisp brand has released an on-pack promotion, giving away 696 prizes, ranging from NFL tickets and vouchers for NFL merchandise to cash and tech prizes.
Whilst this promotion is available on packs, there is no purchase required for participating. The on-pack promotion simply directs shoppers to the microsite at mccoyscrunchtime.com, where they can enter the instant win with an open winning moments mechanic where “prize will remain available until the next participant successfully enters”. There is also a late entry portion of the promotion that also uses an instant win mechanic; however, as it’s the late entry section, there are only 7 prizes as opposed to the 696 in the main entry period.
The promotion notably features a partial gamification with a classic interactive ‘tap/click to win’ mechanic. It features an American football in position on a kicking tee – when the entrant taps or clicks the screen, an animation of the football travelling towards the goalpost will play before the results pop up, which tells the participant if they’ve won a prize.
An early Halloween promotion (running from August to November) was spotted in-store as an on-pack promotion across Mars Wrigley Confectionery brands, including M&M’s, Galaxy, Skittles and many more.
The promotion was also supported through in-store POS materials, including a free-standing display unit where the promotional packs were being stored and displayed for shoppers, directing them to the promotional page on M&M’s website at ms.com/en-gb/disneyland-paris. However, instead of branding the FSDU as ‘Mars Wrigley Confectionery’, the promoter has opted to zone in on M&M’s as the ‘hero brand’ for this particular promotion and brand partnership with Disneyland Paris.
With this promotion available in both the UK and ROI, there are a few minute differences in the promotional journey. For example, for ROI participants, a skill question must be answered. However, both regions need to purchase a promotional pack and submit the last 4 digits of the barcode as the initial form of proof of purchase. Further verification may be requested to prove purchase, including a receipt, as well as identity and age, likely through some form of government-issued ID documentation.
Within the actual promotional journey, M&M’s promotion features an interactive AR (augmented reality) game, gamifying and creating a more memorable and engaging experience with participants. The promotion is implemented on open winning moments to select prize winners, with extra and exclusive prizes for shoppers who bought their promotional pack in Tesco or Sainsbury’s.
Brioche Pasquier’s PITCH, a brand of brioche rolls with various flavoured fillings, is running an on-pack promotion that uses a combination of in-pack tickets for a ‘winning token’ instant win promotion mechanic and a prize draw to excite and engage shoppers in the promotion. Without in-store POS material to highlight the promotion, the on-pack aspects are what really direct shoppers to PITCH’s microsite at pitch-win.co.uk.
The microsite makes use of various animations and also includes a ‘winning-ticket counter’ which keeps track of the number of winning tickets found by customers in packs. This is particularly notable since most promoters only disclose this information after the promotion ends and only to people who request the information.
Whilst it doesn’t disclose the names of the winners, knowing the number of winners and having a counter of redeemed tokens is a great way to show participants that the promotion is being run legitimately and that there is a legitimate chance to win the headline prize from the token instant win portion of the promotion.
According to the terms, each winning ticket has a unique code. This unique code can then be submitted and redeemed through the website, where participants can win a “Custom Family ‘Yes’ Days with a value of up to £500 each” for the in-pack instant win. Whereas for entry into the prize draw, shoppers need their promotional pack. For entry, they need to submit their batch code and receipt for further purchase verification, but only until it’s requested later on to verify a win. Draws are held weekly, and participants can win digital Mastercards, each for the value of £25 (of which there are 216).
With both generic and promotional POS displays for Oreo, in terms of POS display materials, this on-pack promotion features a generic and shared brand takeover with Cadbury’s Fingers, which includes an overhead sign, as well as shelf-ready boxes for Oreo’s promotional packs for this ‘Night Twist’ promotion. Promotional materials direct shoppers to their microsite at oreonighttwist.com, which includes a game and a sign-up process which is only available on mobile.
The promotion does require a purchase, with immediate proof of purchase required through barcode and batch code in the form for entry. However, the terms and conditions ask entrants to retain their itemised receipt for further verification.
There are two promotional mechanics in use for this promotion: a prize draw and instant win. Starting with open winning moments alongside a prize draw, followed by a wrap-up draw. However, the promotion primarily focuses on awarding prizes via a winning moments mechanic, with 363 prizes assigned to the winning moments and only 1 prize for each of the main and wrap-up prize draws. For the main prize draw, it is the headline prize of “1 x Night In & Night Out Bundle worth up to £/€5,000”, which is the highest value prize in the promotion. For the wrap-up draw, the prize is a “£/€250 Lifestyle vouchers (UK) or AllGifts.IE gift cards (ROI)”. With various tech, experiences, and gift card prizes available in the winning moments prize pool.
Once participants input their details, they’ll be presented with a game to encourage interaction and memorability with participants. The game itself is simple in concept and addictive and is accompanied by a beatboxing track in the background. When all 3 lives in the game are lost, the entrant’s prize will then be revealed at the end.
The ‘Giveaway Give-Away’ promotion by Cadbury is an on-pack promotion featured in-store. This promotion requires purchase in the UK; however, it does not require purchase in the Republic of Ireland. Available in several retailers, including Sainsbury’s, beyond the ‘Prize Draw and Winning Moments Promotion’, there are also two separate prize draws available for promotional packs bought by shoppers at Co-Op and SPAR with their own, significant prizes. All of which is followed up with a wrap-up draw in the main promotion.
To handle proof of purchase, the immediate verification required is the barcode and batch code of the promotional pack. For further verification, Cadbury requests an itemised receipt to confirm and for winners to nominate someone for the prize.
The on-pack promotion directs shoppers in-store to their microsite at giveawaygiveaway.cadbury.co.uk. Featuring several animations and clear instructions to enter.
For the main promotion, there are 2,045 cash prizes being given away in an open winning moments mechanic, ranging from £50 to a share of £5,000, and 1 cash prize through a prize draw for the headline £25,000.
The Co-Op prize draw offers a total of 16 cash and holiday prizes, with the headline prize of a £3,000 budget for a holiday and £1,000 in spending money. For SPAR’s prize draw, there are 5 prizes of “£1,000 for a spa retreat, paid in the form of cash for a bespoke spa trip”.
A unique aspect of the prize, highlighted over all promotional materials, is that successful winners do not receive that cash prize themselves; instead, they will need to name a nominee(s) to receive their cash prize. For prizes that require several nominees, the money is shared equally among 5 nominees.
Philadelphia has hit shelves with an on-pack promotion. Whilst there was no point-of-sale highlighting the promotion itself, Philadelphia did have accompanying display material, including a branded aisle fin, and whilst the messaging wasn't promotion-specific, it highlighted and drew attention to the brand’s promotional and regular packs.
Directing shoppers to the promotional microsite at philadelphia-brunch.com through the on-pack QR code. Entrants can then enter the promotion by submitting their details and the barcode & batch code on the promotional pack for verification. As usual, the brand asks participants to retain their receipt for further proof of purchase verification when required, since it is a purchase-necessary promotion; however, there is free entry for participants in the Republic of Ireland.
To distribute and award prizes, a prize draw mechanic is used to determine the winners for the 11 prizes available in this promotion.
One of the first promotions we spotted in store was this off-pack promotion by Staedtler. What captured the team’s attention was the FSDU highlighting the promotion in the ‘Back-to-school’ aisle at the entrance of Sainsbury’s. It was also positioned in the prime, end-cap area of the aisle where many shoppers will be passing and stopping.
As shoppers scan the QR code on the promotional display, they will be taken to the microsite at staedtler-promotion.com. As this promotion is running across several countries, they’re able to choose their region from 8 countries across Europe through a pop-up menu. Then, participants can enter their details, upload their receipt as proof of purchase, and then receive their prize.
Whilst there is a range of prizes to be won, STAEDTLER guarantees in their promotional copy that “every receipt wins”, which means with every receipt, participants will receive what can be described as a gift (a £4.40 voucher for Journi Print) if they have not won a prize from tiers 1 to 5 with family-focused prizes, including a campervan, family photoshoots, a “Pimp Your Kid’s Room” package, and tens of thousands of shopping vouchers. Excluding the level 6 gifts, there are a total of 37,035 prizes available to win between tiers 1 and 5.
A mistake we noticed only after going on the website is the misprint on the FSDU. As you can see in the underlined section in the image above, the FSDU (seen on the right – colours inverted for clarity) states that shoppers need to buy STAEDTLER products with a “£10 minimum purchase value”, whilst in the screenshot of the website (seen on the left) it states that there is only a “£8.50 minimum purchase value”. This is an issue due to its misleading nature. Shoppers may be compelled to spend more in-store than they really need to in order to enter the promotion.
Rowse’s on-pack promotion is a brand partnership with Weber, who have been working with a few other brands this past summer, including Old El Paso, mentioned in our June Promotions Seen article. With promotional packs only available on their ‘Runny Honey’ product lines, this promotion is a purchase necessary with barcode verification as proof of purchase. However, the terms still ask for participants to retain their receipt for further verification.
The on-pack promotion directs shoppers to their microsite, winwithrowse.com, where shoppers can submit their details and the barcode number of their promotional packs to enter the prize draw. In total, there were 12 prizes to be won, with 1 prize to be won each week through weekly prize draws. Participants get the chance to win 1 of 12 Weber BBQ bundles.
This promotion by Batchelors is a brand partnership with The Fantastic Four (2025), by Marvel Studios. Since this promotion was off-pack, awareness for customers and shoppers is in the aisle fins seen in stores, which provides direct steps on how to enter this text to win the promotion. On the aisle fin, they also include the link, batchelorsrange.co.uk, which directs shoppers to a PDF of the terms & conditions.
No purchase is necessary to enter the promotion; shoppers only need to text “FANTASTIC” and their email to 60777.
This is an on-pack promotion by Purina Gourmet, available in the UK, Isle of Man, Channel Islands, and Republic of Ireland. The on-pack instructions direct shoppers to their promotional page at purina.co.uk/gourmetwin, where entrants can enter their details alongside a picture of their receipt for proof of purchase.
The promotion has two prize pools for their weekly prize draw, one for participants in the UK, IoM, and CI region and then a separate prize pool for entrants in the ROI region. UK entrants can win one of 30 private chef experiences available to win, whilst the ROI has a final draw for 1 private chef experience.
In the mop-up draw, there’s 1 prize of £5 or €5, but also any unclaimed prizes from the main promotion will be available in the mop-up draw. Outside of the weekly draws, Purina Gourmet has also given out daily prizes over 90 days, of which there were 7 a day for participants in the UK, IoM, and CI, and 2 per day for ROI entrants.
Egg brand ‘FREE Eggs’ is partnering with the Smurfs (2025) movie for this on-pack promotion, which was primarily displayed and signposted by the free-standing display unit, which held the promotional packs.
The unit itself is quite large, and unlike the other FSDUs seen in the store, this one lacks a header card, relying on the open frame to clearly present and showcase the promotional packs.
The QR code featured on the colourful promotional decal over the cartons directs shoppers to the microsite smurfsmovie.freeggs.co.uk. On the inside of the lid of promotional packs, shoppers can find the short terms and conditions for the promotion. Whilst it’s not a major issue in this promotion, as the terms are accessible since products like eggs are usually unsealed, the terms are accessible, albeit quite easy to miss.
However, printing the short terms where they can be easily found and visible means there’s less chance of causing unnecessary participant disappointment, which is important in every promotion and a consideration mentioned in the CAP codes. Especially with promotions that don’t require purchases, it may cause shoppers to become frustrated, which can be remedied by ensuring the short terms, such as the start and end dates, are visible and easily accessible – this is something to keep in mind when producing on-pack promotions.
Nestlé is running an on-pack promotion in partnership with the Superman (2025) film across several of their cereal brands, including Shreddies, Cheerios, Cookie Crisp and more. The promotional designs feature prominently on-pack and direct shoppers to the promotional page at nestle-cereals.com/uk/superman, where they can enter the prize draw or late entry draw.
For proof of purchase, participants have to enter a code into the page which can found on the back of participating packs. This code will be unique to the cereal brand to confirm that a participating pack was bought. Then, entrants will be taken to another form where they can enter their details and upload a photo of their receipt as further proof of purchase.
The promotion is 8 weeks long and uses prize draws to determine the winners. With 2 grand prize draws, 1,000 cash prizes in its weekly draws (125 cash prizes per week x 8 weeks), followed by 1 late entry prize draw. This promotion by Nestlé Cereal has an approximate total prize pool of £35,000 with 1003 prizes to be won.
Olive oil brand Odysea is running a year-long promotion, which started on 1st November 2024 and will end on 1st November 2025.
There’s no purchase necessary to enter the promotion, so anyone can enter to win “An Odysea Greek Hamper” in a weekly prize draw. In total, that’s 52 winners by the time the promotion concludes.
With the promotion being off-pack, the only thing that highlighted the promotion in-store was a small shelf-stopper, which mentions the prize draw and provides a QR code for shoppers to scan, leading them to the promotional page, alongside a shelf wobbler, which had more generic brand messaging but still highlighted the product on-shelf.
Since the product was placed on the top shelf, which is out of most people’s direct eyeline, having promotional displays such as aisle fins and shelf-stoppers is a really helpful way to draw attention to the product on the shelf.
Nectar card exclusive promotions are usually very simple to join. Shoppers only need to pick up a qualifying pack and, at checkout, scan their card in order to enter the promotion.
As these promotions are Sainsbury’s own promotional offers, all Nectar card promotions follow the simple and easily repeatable formula of ‘Buy, Scan, and Go’. Moreover, since they’re all off-pack, in-store awareness for shoppers is through point-of-sale displays – primarily seen on aisle fins.
The Nectar card promotions found by the Insights team include:
The insights team also spotted several promotions featured in the previous Promotions Seen articles. Our most recent articles contain detailed insights into current, ongoing and past promotions featured in stores.
Here are some of our previous Promotions Seen articles that may interest you:
Morrisons June 2025 | Promotions Seen
Waitrose May 2025 | Promotions Seen
To find out how your brand can run an on-pack promotion with an end-to-end platform. Speak to one of our experts at no cost. Consider using the PromoNow platform. Speak with a platform consultant at +44 (0)20 380 555 38 or email [email protected] to learn more.
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