Kärcher 'Wash & Win'

Kärcher wanted a promotion that would encourage purchase and thank their customers for choosing Kärcher products. 

To engage audiences and create memorability, Kärcher wanted to gamify the experience.

For the expected number of entrants, Kärcher would also need an extensive and reliable prize management and distribution system that makes it easy for participants to claim and redeem their prizes. 

This system would be for both gift-with-purchase redemptions and the winning moments prizes.

With our expert team, the PromoCreate and PromoGames modules, a complete, simple, yet engaging gamification and microsite, were deployed as part of the ‘Wash & Win’ promotion. 

• The microsite included a straightforward and secure user journey, designed to protect against promotional fraud at every stage whilst giving genuine participants a smooth experience – complete with gamification, thank you messaging and a page for experience feedback.
• We built the gamified winning moments – revealing winner outcomes with the ‘scratch-to-reveal’ game mechanic. Participants could simply click and drag their mouse or swipe their finger across the screen, depending on their device, to reveal their prize.
• As part of the promotion, customers could get exclusive vouchers for retailers they bought their Kärcher product from (selected retailers included Wickes, B&Q, Argos, Amazon, Screwfix, and Halfords). Alternatively, there were e-vouchers from a large selection of brands for participants to redeem.
• To distribute prizes, we used PromoNow’s Digital Handling module as a sophisticated way to manage claims and redemptions. 

Using the PromoNow ‘Wash & Win’ Dashboard, it was possible to also track entries, customer response, data, and behaviours – allowing for a better understanding of customers and anticipating needs.